AnimalAttitude.org(AAO) debuted on the web August 4, 2008 with a pre-grand opening which included a preview gallery of hundreds of images of critically endangered species.  The News and Clues section of the site features zoological information - a Zoography - on several critically endangered species along with feature articles about wildlife preservation efforts and facilities that work to rescue animals.

AAO's mission is to provide educational information to help preserve endangered species worldwide.  Animal Attitude will offer advertising space and accept donations from sponsors who wish to support the organization's efforts to educate people on ways to stop animal extinction, make donations to breeding and rescue facilities and hopefully provide enough land for wildlife reserves to actually bring these species back from endangered status. The organization believes that providing education of our youth about the interdependence of all creatures on earth for each species, including man, to survive, is the best hope of achieving our goals.

All proceeds generated by the organization will be used to further the education of people throughout the world on the need for wildlife conservation and to support organizations that are directly involved in the rescue, care or protection of endangered species throughout the world.